ING VYSYA

The Story:Occasionally we get to do a project with social relevance. Creating awareness about banking system and it’s nuances, was an exceptionally noble venture, especially when people in rural areas nursed many misunderstandings about financial institutions.

The Challenge:Unlike most projects, an educational film meant for rural populace required simplicity of presentation and connectedness with actors. The mannerisms, dialect and expressions had to be familiar, and thus we selected actors from target audience and groomed them through acting workshops. The result was a video, that was easy to follow and understand, while explaining concepts unfamiliar to the audience.